One of the design concepts created for the Clarks rebrand by Stiff + Trevillion was called Pure. Pure links to honesty, which is very much the philosophy behind Clarks shoes. Clarks use honest design and materials in their shoes and S+T wanted the store design to reflect that through the use of natural materials and truthful lighting.
The Pure materials palette combines the honest textures of timber, concrete, glass and natural light.
Being honest, every shoe would be lit to show its true detailing using a click shelving system with each individual shelf under lit. And a large central display table appears almost floating, introducing timber and perspex blocks on top that can be configured for different display arrangements.