Clarks, UK Wide

Evolving out of our earlier work with fashion stores Foot Patrol and Stussy, the Pure concept allows Clarks to display products to the best advantage across the greatest range of contexts. Single-shoe shelves avoid crammed display systems and have mirrored panels for tolerance, skimming past the building shell to prevent damage in older, historic settings. Fabric light boxes show product stories, and Corian-clad vitrine display tables can have seasonal elements inserted. For Originals on Berwick Street, we inverted Pure to give a warmer feel, with natural materials giving texture and tactility.